Adidas x MLS

Adidas x MLS “Real Knows Real”

Photography

 “Real Knows Real” campaign kicked off the 2023 Major League Soccer season jersey launch with 7 interactive installations across NYC, Austin, LA, St. Louis, Nashville, Seattle, and Atlanta. This campaign produced: 35M Impressions and +300% increase in revenue. This campaign won the Clio Award for Out of Home: Takeover. Featured in AdAge.

I photographed the Atlanta United’s signature Golden Spike instillation at the forefront of piedmont park. The golden spike symbolizes strength and unity. The photo was captured with the cityscape as the background to drive home the story of atlanta being a strong, united city. The photo was delivered for digital ads, press and social media use.