I designed and creative directed “artists for ossoff” campaign assets for the historic 2021 georgia senate run-off election for Senator jon ossoff. The design is inspired by streetwear and athletic collegiate wear to capture the attention of a young, urban voter demographic. The juxtaposition between politics and fashion bridges a gap between two niche audiences that yielded a successful impact amongst voters. The design embodies the essence of georgia through the use of a peach instead of an “o” and the essence of atlanta through strong bold colors and textures. Campaign materials were used for posters, signage, staff apparel, and social media use.
