concept album art for post-humous debut for rapper pop smoke. This alternative album cover was designed to commemorate the life of the fallen entertainer in the wake of his debut album being released. At the time of the release, there was a social media frenzy concerning the cover art, which many believed didn’t serve his legacy justice. I used this opportunity to start a friend of online users uploading their own renditions of the album cover. This garnered attention from the album’s executive producer 50 cent and amassed 2 million+ impressions across social media and major media publications.