pitch deck designed for Wendy’s Chief Marketing Officer to visualize 5 social media campaigns/strategies for x ads. The goal of these campaigns were to increase traffic and transactions for Wendy’s canada despite having less store locations than their competitors. People on X have come to love the Wendy’s Canada brand voice. These campaigns lean into the cult following Wendy’s Canada has developed on our platform to create a strategy that has people choosing Wendy’s over any other QSR for their next meal.