BFF x NICHE SOCIAL: MUSE
Experiential Art Director, Producer
Brand Asset
Muse: Everything Clears partnered with Bumble Inc. to produce a co-branded event to activate their Bumble For Friends (BFF) app. We curated a women’s art show, sourcing art from local artist whose work reflects BFF’s brand values: love, community, and connection. This activation featured an art gallery, live illustrator, and co-branded merch for a crowd of 200+ attendees. I directed EXHIBITION layout and designed creative assets for signage, apparel, and socialS.
I Love Art
We designed complimentary tote bags intended for the audience to use for art supplies. I decorated the bags using screen printing for the base and chenille embroidery for BFF’s logo to give their emblem texture, mimicking a flower in a garden.
The featured artists were announced via a series of editorial zine covers released on social media